TEGETA MOTORS offers the full range of automobile products and services to corporate and retail customers. The company includes diagnostics and repair of all kinds of vehicles.
The Problem was, the customers didn’t actually believe the well known fact: “If spare parts are not changed timely, they spoil other, working car parts too.” They perceived mechanic’s advice as a trick to sell more products for the firm. That needed to be changed. As a Solution we created character who doesn’t care about his car, so the situation gets out of control.
In this particular communication campaign our team came up with strategy, concept and idea. Together with “Anagrama’s” 3d animation team we crafted the idea, which eventually looks quite ok.