KEY VISUALS

KEY VISUAL FOR METRA DEVELOPMENT #1

Metra Development is leading the development and completion of a new sector - Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens.

The aim of the campaign was to create chart with different locations and show the difference between air polluted
areas of Tbilisi and Metra Park, which is located in peaceful and green district in the center of the city.

 
 
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Details

Details

Concept

Concept

 

KEY VISUAL FOR METRA DEVELOPMENT #2

“Your bed room is so close to your forest room”

Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens. Our aim was to emphasize the mixture of outdoor nature with environment of a young mans room, who enjoys active lifestyle. The print communicates the briefness of shortcut between comfy interior and green healthy exterior.

The visual has won two awards at One Eyeland Photography Awards 2017
Bronze in Retoucher - Category
Finalist in Advertising - Category


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Details:

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making

CREDITS:


Client - Metra Development

Marketing Team - Ano Bojgua, Avto Takaishvili

Creative / Art Director - Abesalom Kavelashvili

Creative / Copywriter - Niko Ksnelashvili

3D Lead Artist - Irakli Gharibashvili

3D Modeling - Akaki Kapanadze, Irakli Gharibashvili, Levan Lapachi, Irakli Omadze, Lasha Zoidze.

Texturing, Shading, Lighting - Irakli Gharibashvili, Akaki Kapanadze.

Concept Artist - Irakli Toidze​​​​​​​

Digital Artist - Abesalom Kavelashvili


3D artists - Saba Kavtaradze, Mamuka Okriashvili

Photographer - Vakhtang Alania (Kikala Studio)